Passionate about directing photography and video on set to make a vision come to life. Hand picking the team of other professionals highly skilled in their craft namely photographers, videographers, colourists, graders, producers and talent to produce well crafted, fresh and contemporary outputs and campaigns.

In my years as a creative I've spearheaded cut through thinking and ideas and integrated advertising campaigns across emerging channels, TV, print, digital & social as well as leading re-branding and design efforts for corporate identity systems. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.

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