At Home with Fayreform.
This campaign draw inspiration from the fantastical direction of SenseScapes. Nature intensified, digitally recreated, and then magnified, celebrating its beauty and strangeness. We bring this otherworldly inspiration into the intimate space of home, where comfort meets elegance.
In a world facing tangible and unexpected challenges, we believe in creating designs that not only solve these challenges but also provide a sanctuary where you feel heard, seen, known, and valued. This campaign is about embracing the essence of home, where everything is connected, and beauty is found in simplicity. A new season campaign for Bendon Group.
Photographer: GUY COOMBS represented by IDC
Art Director: ELLE PLANK
Producer: CHANTAL HOOGVLIET
HMU: LEISA WELCH
DOP: TAYLOR PRICHARD
Video Editor: DAN MARTIN
Photo Retoucher: ANNALEE HART
Graphic Design: ALEXANDRA PATON
Set Assistant: JAMIE BOWERING
Model: KARLEEN GUEHO @62management
At Home with Fayreform.
A new wave for the Fayreform brand in this seasons campaign. Casting a fresh emerging model, Karleen Gueho from 62 Management. This move leads nicely into the notion of a premium fuller cup brand for all ages. I drew inspiration from the concept of home. What that means is different to everyone. I picked lush green garden spaces and sumptuous interiors to give the sense of home and inner security. The starting place of love, hope and dreams.
The final images and video encapsulates the idea that home is the nicest place there is.
Hero Video
Planning, Casting, Styling & Conceptual Pages
Shot list
Design direction
