Pure Confidence for Me byBendon.

A focus on newness that feeds our sense of wellbeing and security that feels nourishing and supportive. There is a clear pull towards nostalgia and familiarity in the theme of Modern Simplicity, but at the same time not being a backward-looking trend. It is about firmly moving forward to a fast changing future by drawing on all that carries and connects us. A new season campaign for Bendon Group.

Photographer: HOLLY BURGESS from Loupe Agency

Art Director: ELLE PLANK

Producer: CHANTAL HOOGVLIET

HMU: RAE SACHA

DOP: CAMERON BETTS

Video Editor: DAN MARTIN

Photo Retoucher: ANNALEE HART

Graphic Design: ALEXANDRA PATON

Set Assistant: JESSICA CHLOE GERNAT

Model: MATEA ATIA @62management