THE 12 DAYS OF CHRISTMAS, DUA STYLE.

A GLOBAL CAMPAIGN DESIGNED TO SHOWCASE CREATIVITY AND DRIVE ENGAGEMENT WHILE GIVING BACK TO DUA'S FANS. THE PROJECT USES INTERACTIVE WEBSITE DESIGN, STOP-MOTION VIDEO CONTENT AND PACKAGING DESIGN TO REWARD FANS WITH HIGH-QUALITY CONTENT AND A CHRISTMAS COMPETITION DELIVERED WITH A PERSONAL FEEL. STARTING ON CHRISTMAS DAY AND FOR A DURATION OF 12 DAYS, FANS ARE INVITED TO DIGITALLY UNWRAP A GIFT EACH DAY AND ENTER THEIR DETAILS FOR A CHANCE TO WIN. AFTER THE COMPETITION ENDS, WINNERS ARE PICKED AT RANDOM AND SENT THEIR PRIZE IN BESPOKE DUALIVERIES-BRANDED PACKAGES. THE HANDCRAFTED CAMPAIGN GENERATED AN OUTSTANDING SOCIAL REACTION FROM FANS ALL OVER THE WORLD AND THE PRESENTS DELIVERED TO THE 169 LUCKY WINNERS TOOK THIS DIGITALLY-DRIVEN PROJECT INTO IRL-TERRITORY