She Blooms for Pleasure State.

The Efflorescence trend embodies the delicate state of blooming flowers, with buds emerging across soulful lingerie silhouettes. Paired with foundational mid-tones and neutrals for delicate grounds, this allows colours to stand out in their full brilliance.. A new season campaign for Bendon Group.

Photographer: GUY COOMBS represented by IDC

Art Director: ELLE PLANK

Producer: CHANTAL HOOGVLIET

HMU: LEISA WELCH

DOP: TAYLOR PRICHARD

Video Editor: DAN MARTIN

Photo Retoucher: ANNALEE HART

Graphic Design: ALEXANDRA PATON

Set Assistant: JAMIE BOWERING

Model: JAYDE POLLARD @Red11models